With approximately $20 billion in total assets and assets under administration, and more than 283,000 members, Tru Cooperative Bank, formerly First West Credit Union, is one of Canada’s largest credit unions. Through four locally known brands, we provide service and advice that reflects local economies and meets the needs of those who live, work and play in our communities.
WHO WE ARE
We deliver products and services to members through locally trusted brands
DIVISIONAL BRANDS
Honouring a rich heritage
Our divisional brands reflect their former credit union names. Known in their communities for generations, these names have attained considerable brand affinity. We’ve successfully leveraged their brand equity in their respective markets.
First West Foundation
Established in 1996, First West Foundation is the philanthropic arm of Tru Cooperative Bank. Through granting programs to local charitable organizations, First West Foundation contributes to creating active and vibrant communities through projects that have a lasting impact on community life.
OUR STORY
OUR IMPACT
